Nidhi Acharya

About Nidhi Acharya

15+ years of diverse experience that includes corporate communications, public relations, brand communications, digital strategy & consulting, analytics, customer-centric content marketing, user experience, product management, and digital brand-building. Passionate about new digital technologies and their adoption through the Centre of Excellence and new business models- Part of the core 5-member team to launch the MyVodafone App in India- Launched the digital-first product for Vodafone India- Vodafone U - Spearheaded the launch of award-winning public awareness digital campaigns at Medtronic India-Led the capability of zero-rating of the MyVodafone App, the first in telecom in India-Global experience working on a high-stake digital transformation project for a financial bank in the UK-Led organic growth initiatives to drive customer acquisition and retention of the MyVodafone App users-Led the digital engagement program \' India\'s Next Sushruta\', a first-of-its-kind initiative in the medical device industry

Experience

1. Communications Leader Head of Communications

   Medtronic

   Nov 2025 — Present · IN

   Member of India Leadership Team, responsible for building and leading the communications function while providing strategic counsel on business priorities, stakeholder engagement, and organizational transformation initiatives• Corporate reputation and external communications including media relations, thought leadership, and stakeholder engagement across healthcare ecosystem• Employee communications and engagement to drive organizational culture, change management, and internal alignment• Government and public affairs communications supporting regulatory engagement, healthcare policy advocacy• Digital communications and social media strategy to amplify brand presence, patient stories, and drive online reputation management• Crisis and issue management including preparedness planning, cross-functional coordination, and sensitive stakeholder communications• Regional alignment with Asia-Pacific and global teams while ensuring local relevance and cultural adaptation for Indian market

Education

• MICA | The School of Ideas

  MBA, Marketing

  2010 — 2012

• University of Mumbai

  Bachelor of Engineering (B.E.), Electrical, Electronics and Communications Engineering

  2003 — 2007

Skills

• Business Development
• Digital Marketing
• Marketing Management
• Management
• Online Advertising
• Social Media Marketing
• Marketing Research
• Online Marketing
• Digital Strategy
• Customer Insight
• Analysis
• B2b Marketing
• Microsoft Office
• Lead Generation
• Marketing
• Brand Management
• Analytics
• Content Strategy
• Marketing Strategy
• Competitive Analysis
• Microsoft Office, Movie Maker,Tam,Irs,Vizisense,Comscore
• Market Research
• Google Analytics
• Corporate Communications
• Marketing Communications
• Web Analytics
• Integrated Marketing