Nicholas Robinson
Global Audience & Content Editor @William Reed Ltd
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WORK HISTORY
Global Audience & Content Editor @William Reed Ltd
North East, GB
As Global Audience & Content Editor, I support the development of our premium content strategy, working cross-functionally with editorial, product, UX, and commercial teams to direct high-value storytelling, experiment with new content formats, and drive audience growth. From supporting editors in delivering actionable insights to exploring emerging distribution channels and aligning closely with our events business, I play a key role in elevating and evolving the global food content offering.
EDUCATION
University of Sunderland
BA 2:1 Magazine Journalism with NCTJ and multimedia, Magazine Journalism
SKILLS
ABOUT NICHOLAS ROBINSON
I am a creative, organised and hardworking communications and digital content specialist who can, through a variety of carefully honed skills, deliver an engaging and impactful output that fits the needs of a business. I have significant experience leading on a range of high-pressure projects for big household and media brands nationally and internationally within an editorial and PR capacity. In my current role as Editor of FoodNavigator I lead the digital content strategy for a global brand, achieving a high and consistent level of success. I am responsible for a team, the brand’s wider digital strategy – including AI, SEO, social and newsletters. I have developed excellent communication, management and delegation skills throughout my career, and I am a fast learner who can build a deep, working knowledge of an audience, market and role quickly.In PR, I have managed multimillion-pound accounts, large senior teams, budgets, media activity, stakeholders as well as other duties.In previous roles I have worked with and managed the expectations of senior stakeholders within blue chip companies such as Unilever, Barclaycard, Diageo and Coca-Cola.I maintain my traditional journalistic skills, including 100 wpm shorthand.
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