Piper
- Role
- Senior Manager, Digital Product Management - Product Growth & Engagement at American Express
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Piper
Over my career I have had different experiences across Product Marketing and Product…
Experience
Senior Manager, Digital Product Management - Product Growth & Engagement
Jan 2021 — Present
Under the Digital Product and Experiences team, lead for driving and measuring the growth of our digital product -@ Work - including the key metrics of enrollment and engagement. My primary responsibilities consist of driving adoption through creation of campaigns partnering with our Marketing, Customer Service, Field, and Onboarding organizations. Through this work I also assist in shaping the strategy for our product build and investment planning, being the subject matter expert on platform usage and user habits- Driving over 40k new user enrollments through go-to-market strategy around product education, content strategy, and audience segmentation- Leading collaborative efforts in building campaigns with Marketing and CS teams leading to 60k+ new monthly active users of the platform- Built and presented to senior leadership quantitative analysis on tenured customer behavior in order to build the 2024 product launch roadmap.
Education
University of Arizona - Eller College of Management
Bachelor of Business Administration (BBA), Marketing/Marketing Management, General
New York University
Diploma, Digital Marketing
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