Chambers-Parkes Cipr Moil
Group Marketing Director (T20 Pioneer Midco Ltd) @Hcrg
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WORK HISTORY
Group Marketing Director (T20 Pioneer Midco Ltd) @Hcrg
London, GB
Lead marketing and brand strategy across HCRG Care Group (community health services), Operose Health (primary care), and HCRG Workforce & Sugarman (specialist recruitment). Report to the Group CEO and sit on the executive teams of Care Group and Workforce & Sugarman.Manage a £1.5m+ marketing budget; introduced ROI measurement framework at Workforce & Sugarman where marketing had previously been tracked only as spendReduced candidate acquisition cost from £1,500+ to £300 through strategic spend reallocation; secured increased team investment through commercial business caseLed product development at Care Group: customer research, stakeholder alignment, defined market propositions and branded product marketing packs taken to marketPart of the bid team securing the largest NHS community services contract (£1.1bn/10 years); presented to BSW commissioners and co-led mobilisation of 3,200+ staff from 15 employers in 4 monthsDelivered insight-led EVP using 5Di methodology:\'One to Watch\'(Best Companies), Top 20 health & care employer ranking, 25% application conversion upliftDeveloped patient acquisition marketing strategy for Fettle (private sexual health) to reduce spend while maintaining revenue and increasing marginSenior client lead for blended team model across web development, PR and creative agencies; managed procurement and vendor strategyRegular board reporting on CPA, ROI and marketing performance; presented rebrand and strategic proposals to multiple group boardsSupported integration of Operose Health into wider group, leading engagement initiatives and marketing strategy developmentManaged national-level crisis communications including Cabinet Office engagement during cyber incident (2025)
EDUCATION
Arden University
Executive MBA
Waseley Hills High School
9 x GCSE A-C including English & Maths.
University of Brighton
BA Hons LAST, English Language & Media
Cadbury Sixth Form College
English Language, Business Studies, Modern History
CIPR Qualifications
Postgraduate Diploma in PR (DipCIPR), Public Relations Theory
ABOUT CHAMBERS-PARKES CIPR MOIL
I\'m a marketing and communications leader who builds and rebuilds functions in complex, regulated organisations. I\'ve spent 12+ years doing this across health, care and recruitment — leading through acquisitions, rebrands, crises and large-scale contract mobilisations.I ask a lot of questions, find the narrative that actually matters, and get things done. Not just the strategy — the implementation.Highlights include- Part of the bid team securing the UK\'s largest NHS community services contract (£1.1bn/10 years); co-led mobilisation of 3,200+ staff from 15 employers in 4 months- Reduced candidate acquisition cost from £1,500+ to £300 through strategic spend reallocation while growing brand investment- Delivered full rebrand from Virgin Care to HCRG Care Group in 3 months, presenting to multiple boards and managing investor communications- Shaped market proposition from undefined to structured product brands through customer research and stakeholder alignment- Built the function from scratch — four promotions over a decade, from first digital hire to Group Marketing Director- Led insight-driven EVP using 5Di methodology: 25% application conversion uplift, contributing to full workforce establishment- Managed national-level crisis communications including Cabinet Office engagement and sustained regulatory and media handlingI build commercially accountable marketing functions, develop teams that perform beyond my direct involvement, and bring calm to situations where others default to noise. I value authenticity, directness, impact and reliability — and bring those into every project and team I work with.
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