Nico Włock
Senior Strategist - Social, Digital @Sid Lee
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WORK HISTORY
Senior Strategist - Social, Digital @Sid Lee
Montreal, QC, CA
Clients: FIFA, EA, Loto-Québec, Voilà, Felix & Paul Studios, Heart & Stroke Foundation, RONA
EDUCATION
University of Manitoba
Bachelor of Commerce (BCom) Honors, Asper School of Business, Marketing
SKILLS
ABOUT NICO WŁOCK
I’m a bilingual creative strategist with over 15 years in the game. My focus? Blending human insights, storytelling and innovation to build social strategies and digital ecosystems that connect. I help brands navigate today’s fragmented landscape, turning complex challenges into meaningful, human experiences that grab attention and drive cultural resonance.*ੈ‧₊˚By focusing on cultural drivers, I look past the algorithm to find the signal in the noise, deconstructing niche subcultures to build strategies that actually resonate. From social strategy to high-impact advertising, my work moves brands from broadcasting to authentically participating in the culture their audience already loves.I love to collaborate with inspired people so don’t hesitate to reach out.
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