Nico MacHlitt

Digital Marketing Manager @Vevo

New York, NY, US

Develops and executes holistic organic and paid social media strategies across Instagram, TikTok, YouTube Shorts, Facebook, and X, resulting in audience growth and increased engagement across 30M+ global followers.• Manages project lifecycles for social-first video campaigns, coordinating timelines, approvals, and cross-functional check-ins across design, production, and communications teams.• Produces short-form content with artists, pitches concepts, writes scripts, assists with filming, collaborates with video editors, and labels and the artist\'s team for review and approvals.• Allocates budgets for digital marketing campaigns and YouTube pre-roll ad strategies, targeting cities and optimizing assets for maximum ROI, including the Live Nation partnership for their Glass Animals’ 20 city North American tour• Partners with Vevo’s communications team to align social copy with press releases and the brand\'s tone of voice. For cultural observances, co-produce journalist-curated playlists by sourcing quotes, designing assets, and managing review and approval workflows.• Tracks KPIs and applies audience segmentation to optimize campaigns, boosting engagement by 40% and generating 1.4M impressions for Pride Month 2024.• Builds influencer community engagement processes, oversees UGC acquisition, content rights clearance, and creator relationship management for fan-driven campaigns.• Oversees paid social execution, including boosting, targeting, budget pacing, and performance reporting to guide strategic decisions.• Creates cultural moment campaigns (e.g, Pride, Black History Month) to elevate voices, reflect brand values, and boost engagement.

Hofstra University

Bachelor of Arts, Journalism

Universitat Pompeu Fabra

Semester Abroad, Communication and Markerting