Nicol Y.
Lead Data Scientist (Audience Relationship Management) @the LEGO Group
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WORK HISTORY
Lead Data Scientist (Audience Relationship Management) @the LEGO Group
London, GB
Customer Value predictions • Multi channel recommendation • 6% conversion uplift in email marketing • 46% ROAS uplift in paid social • MLOps
EDUCATION
Cambridge Judge Business School
Strategic Branding
Stanford University
Corporate Innovation
Massachusetts Institute of Technology
MicroMasters®, Supply Chain Analytics
SAB High School
Physics & Chemistry
IDF
UX/UI Design
Imperial College London
MSc, Business Analytics
MSU
BSc, Computer Science
SKILLS
ABOUT NICOL Y.
I am a data scientist currently specialising in marketing, bringing a leadership approach shaped by 12 years as a technical project/program manager and more than 5 years delivering advanced data science solutions. I lead through influence, strategic clarity, and technical ownership — defining measurement frameworks, shaping experimentation strategy, and translating complex models into decisions that drive measurable impact.I operate comfortably across technical and business domains, aligning stakeholders, navigating ambiguity, and elevating analytical standards across marketing organisations. My background gives me a distinct advantage: I can orchestrate cross‑functional alignment, mentor emerging talent, and drive adoption of data‑driven practices without relying on formal authority. I lead by shaping direction, setting rigor, and ensuring execution excellence. With additional experience in supply chain and human capital analytics, I bring a holistic, systems‑level perspective to complex problem spaces across the enterprise.
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