Nicolò Muggianu
Football Marketing Manager @Kappa
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WORK HISTORY
Football Marketing Manager @Kappa
Torino, IT
Develop marketing plan in alignment with brand strategy and goals for the Kappa \"football\" and \"lifestyle\" categories for the Italian market- Ensure consistent brand messaging and visual identity across all materials- Activate co-brandings, ambassadors, sponsorships and manage brand events directly and in collaboration with local partners- Coordinate launches of key products/collections across all markets- Coordinate communication activities on all consumer touch points: advertising, press, influencers, social media, e-commerce and in-store- Define digital branding campaigns- Manage budget and reporting- Support licensees in their activities: adapt the global brand strategy to local markets, review licensees\' local marketing plans and monitor licensees\' local investments.
EDUCATION
Università degli Studi di Torino
Laurea triennale in Scienze Economiche, Marketing
Università degli Studi di Torino
Master Marketing Sales & Digital Communication
BEBS Barcelona Executive Business School
Degree in Retail Management
ABOUT NICOLÒ MUGGIANU
In October 2016 I started collaborating with the online newspaper Toro News; of which I became deputy director in January 2019. Since 27 November 2018 I am regularly registered with the Order of Journalists of Piedmont as a \"Journalist Publicist\". On 15 July 2019 I obtained a Bachelor’s Degree from the University of Turin, Faculty of Business Administration (Marketing). In November 2020 I started my Master’s degree in Marketing Omnichannel Sales & Digital Management at the University of Turin and from June 2021 to December 2021 I worked in the Digital function, E-commerce and CRM at Burger King Restaurants Italia giving my contribution in the release of the new mobile app of Burger King Italia. From March 2022 to March 2024 I worked at BasicNet Spa, where I worked on the BTL communication of the group’s monobrand stores: Robe di Kappa, Kappa, K-Way, Superga and Sebago. From March 2024 I hold the position of Marketing Manager Italia at Kappa. On 19 January 2023 I published my first book - published by the publishing house La Fabbrica dei Segni/Il Melograno - entitled \"The monster that lives inside the mother - Depression seen from the eyes of a child\" that I had the pleasure of presenting at the Arena Piemonte on the occasion of the Turin International Book Fair 2023.
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