Nikki Usher
Veterinary Professional Turned Merchandising Leader | Passionate About Pet-Centric Product Strategy & Marketing
- Role
- Category Manager at Hollywood Feed
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Nikki Usher
Strategic and results-driven Category Manager with a strong track record of driving sales…
Experience
Category Manager
Jun 2025 — Present · Memphis, TN, US
Category Strategy & ManagementSkilled in developing and executing data-driven category strategies aligned with business goals and consumer insights. Experienced in assortment planning, pricing, promotions, and market analysis to drive performance and growth.Vendor & Inventory ManagementStrong background in vendor negotiation and relationship building to ensure value, quality, and delivery. Partner with supply chain teams to optimize inventory, reduce stockouts, and improve turnover.Promotional & Financial PlanningPlan and lead targeted promotions to boost sales and brand visibility. Track category KPIs—sales, margins, profitability—and identify opportunities for cost savings and growth through analytics.Cross-Functional LeadershipCollaborate across marketing, operations, and finance to align strategies and streamline execution. Deliver category training and support via live sessions, recorded content, and knowledge platforms.
Education
Iowa State University
Bachelor of Science (B.S.), Animal Sciences
2005 — 2008
Kansas City University
Master of Biomedical Sciences, Biomedical Sciences, General
2010 — 2012
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