Nicolle Spurgeon
Senior Lifecycle Marketing Manager @Netspend
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WORK HISTORY
Senior Lifecycle Marketing Manager @Netspend
Manage retention marketing campaigns across the customer journey, and measure their results to increase revenue • Interpret customer and campaign data into tangible, action-oriented strategies to increase cardholder engagement, feature adoption, retention and LTV • Deliver measurable, effective multi-channel marketing campaigns and tests across online account center, email, in-app messaging, and direct mail • Create test and learn strategies and campaigns to optimize conversion, engagement, and retention • Collaborated to reinvent a dated lifecycle email stream of over 300 emails, across 12 different brands • Plan and execute new product and campaign launches using marketing mediums such as email, web profile pop-ups, and direct mail to increase customer tenure, feature adoption, and card usage to increase revenue • Provide marketing plans to Account Managers to assist their accounts with retaining cardholders/account holders and increase card usage at their stores - Accounts include Walmart, 7-Eleven, H-E-B, Albertsons, Safeway, ACE Cash Express, Western Union, PayPal, and Brinks
EDUCATION
University of Rochester - Simon Business School
MBA, Marketing, Brand Management, Entrepreneurship
St.Edward's University
BBA, Business Administration - Marketing & Finance
SKILLS
ABOUT NICOLLE SPURGEON
Motivated marketing professional with a focus on lifecycle marketing, affiliate…
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