Nicolle Spurgeon
- Role
- Senior Lifecycle Marketing Manager at Netspend
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Nicolle Spurgeon
Motivated marketing professional with a focus on lifecycle marketing, affiliate…
Experience
Senior Lifecycle Marketing Manager
Jan 2018 — Present
Manage retention marketing campaigns across the customer journey, and measure their results to increase revenue • Interpret customer and campaign data into tangible, action-oriented strategies to increase cardholder engagement, feature adoption, retention and LTV • Deliver measurable, effective multi-channel marketing campaigns and tests across online account center, email, in-app messaging, and direct mail • Create test and learn strategies and campaigns to optimize conversion, engagement, and retention • Collaborated to reinvent a dated lifecycle email stream of over 300 emails, across 12 different brands • Plan and execute new product and campaign launches using marketing mediums such as email, web profile pop-ups, and direct mail to increase customer tenure, feature adoption, and card usage to increase revenue • Provide marketing plans to Account Managers to assist their accounts with retaining cardholders/account holders and increase card usage at their stores - Accounts include Walmart, 7-Eleven, H-E-B, Albertsons, Safeway, ACE Cash Express, Western Union, PayPal, and Brinks
Education
University of Rochester - Simon Business School
MBA, Marketing, Brand Management, Entrepreneurship
St.Edward's University
BBA, Business Administration - Marketing & Finance
Skills
- Marketing Research
- Online Advertising
- Multi-Channel Marketing
- Competitive Analysis
- Marketing
- Strategic Partnerships
- Product Management
- Customer Experience
- Strategy
- Cross-Functional Team Leadership
- Team Building
- Partner Management
- Advertising
- Customer Acquisition
- Content Management
- Sales Operations
- Direct Sales
- Lead Generation
- Sales
- Salesforce.com
- Market Research
- Management Consulting
- Solution Selling
- Online Marketing
- Project Portfolio Management
- Sem
- Mobile Marketing
- Building Relationships
- Marketing Operations
- Financial Analysis
- Digital Marketing
- Marketing Management
- Affiliate Marketing
- Leadership
- Team Management
- Budgets
- Sales Management
- Email Marketing
- Marketing Strategy
- Customer Service
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