Nicolle Lopez
Head of Brand Social at Amtrak, Ad Age 40 Under 40
- Role
- Senior Social Manager at Amtrak
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Nicolle Lopez
Here to \"charm and annoy\" according to CNET. Pop culture obsessed and addicted to the…
Experience
Senior Social Manager
Jan 2025 — Present
I create stories that inspire the public to travel sustainably via rail, America’s forgotten pastime, and to enjoy their journey as much as their destination. Through my role, I oversee Amtrak\'s social media ecosystem, from strategy to execution. Follow Amtrak on all the social things to see my latest work (and train puns). All aboard! 2023 YTD Milestones: Amtrak’s social leads in the travel industry with an average engagement per post (186.01) greater than Southwest Airlines (137.96) and United Airlines (96.42). As we grow brand affinity and word-of-mouth reach, Amtrak’s monthly content share averages (78.58K) outpace that of United (48.53K) and American Airlines’ (21.34K). Amtrak’s follower growth rate leads at 8.68% compared to American Airlines at 1.72% and Greyhound at 3.32%. More than doubled Twitter(X) engagement averages after viral “trains” tweet, with an average 1:104 engagement ratio. Surpassed Tiktok’s growth benchmark during launch through only organic efforts. Launched our Threads account, averaging a 58% engagement rate.
Education
The Honors College at Florida International University
Bachelor's degree
2011 — 2014
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