Nicolle Benecke Lecamu

About Nicolle Benecke Lecamu

Lifecycle and CRM marketing leader with 10+ years of experience building and optimizing end-to-end customer journeys across email, SMS, push, and in-app channels. I specialize in turning lifecycle strategy into well-executed, data-driven campaigns that drive engagement, conversion, and long-term customer value.I’m hands-on with marketing automation platforms including Braze, Salesforce Marketing Cloud, and Marketo, and I partner closely with creative, analytics, product, and CX teams to deliver seamless, compliant customer experiences. My background spans agency and in-house roles across consumer finance, retail, utilities, pharma, auto, CPG, and emerging tech. Bilingual in English and Spanish.

Experience

1. Strategist, Marketing & Crm

   Bounteous

   Dec 2023 — Present

Education

• Cornell University

  Digital Marketing Certification, Marketing

  2018 — 2018

• University of Minnesota Duluth

  Bachelor of Arts (B.A.), International studies focus in Marketing

  2010 — 2014

Skills

• Research
• Intercultural Communication
• Community Outreach
• Community Development
• Leadership
• Grant Writing
• Microsoft Word
• Teamwork
• Social Networking
• Project Management
• Program Development
• Management
• Public Speaking
• Sales Force
• Microsoft Excel
• English
• Event Planning
• Social Media
• Microsoft Powerpoint
• Nonprofits
• Proposal Writing
• Public Policy
• Qualitative Research
• Critical Thinking
• Spanish
• Microsoft Office
• Customer Service
• Marketing
• Higher Education
• Editing
• Business Development
• Grants