Nicole Twohig
Head of Strategy @Bellweather Agency
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WORK HISTORY
Head of Strategy @Bellweather Agency
Burlington, VT, US
I lead Bellwether’s strategic practice, shaping brand, campaign, and experience strategy through rigorous research, audience insight, and cultural analysis. I work with clients to translate qualitative and quantitative findings into precise positioning, messaging, and strategic direction that drives measurable impact, guiding teams from early discovery through execution. I partner closely with Creative leadership and clients to align insight with ambition, ensuring work is grounded, effective, and delivers meaningful results across channels.
EDUCATION
Vassar College
Bachelor of Arts (B.A.), History
SKILLS
ABOUT NICOLE TWOHIG
I\'m a seasoned marketing and communications professional specializing in behavior change strategies that drive social impact. With over a decade of agency experience and a strong background in mission-driven communications, I\'ve led high-profile campaigns in behavioral health, sustainability, and crisis intervention. Currently serving as the Head of Strategy at Bellweather Agency, I was most recently the Director of Marketing and Communications Campaigns for the 988 Suicide & Crisis Lifeline at Vibrant Emotional Health, where I oversaw multi-million-dollar national awareness initiatives in collaboration with the federal government.Previously, I\'ve held leadership roles at the Institute for Sustainable Communities, Vermont Center on Behavior and Health, and National Center for Campus Public Safety, where I developed strategic messaging, managed cross-functional teams, and championed equity-focused communications. I\'m committed to transparency in the workplace, psychological safety, and providing high-quality work through exceptional writing, branding, and strategic planning expertise.
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