Nicolette Thomas
Director of Event Strategy & Planning @St. Jude Children's Research Hospital - ALSAC
Signup · Get unlimited contacts
WORK HISTORY
Director of Event Strategy & Planning @St. Jude Children's Research Hospital - ALSAC
My team of experts and I are in charge of designing and delivering various kinds of events, from seminars to signature events. I lead the team in creating and implementing the event strategy, with a focus on using data and creating measurable touchpoints that increase attendee engagement through events.I collaborate with teams in setting audience engagement key performance indicators for events, establishing benchmark KPIs to monitor organizational goals, and providing data to analysts to build projection models for event performance. As the Director, I have the honor of playing a crucial role in producing effective and successful events that match organizational goals and boost attendee engagement and satisfaction.The team has a strong focus on creating solutions by applying user centered design in the planning process. The team also integrates the principles of design in each aspect of the events, such as aesthetics, functionality and usability.
EDUCATION
University of Memphis
B.F.A., Journalism with concentration on Public Relations
ABOUT NICOLETTE THOMAS
I am a Certified Meeting Professional (CMP) and Project Management Professional (PMP) with over 15 years of experience leading event strategy, marketing, and operations for global brands and nonprofits. My expertise lies in developing data-driven event programs that elevate brand presence, engage audiences, and deliver measurable business impact.As Director of Event Strategy & Planning, I lead and mentor high-performing teams responsible for the strategy, coordination, and execution of 130+ events annually. I’m passionate about transforming creative ideas into strategic initiatives that align with corporate goals, optimize performance, and strengthen stakeholder relationships.I partner closely with C-suite executives and cross-functional leaders to shape strategic vision, integrate event technology platforms, and deliver impactful activations that drive engagement and affinity. My collaborative approach and focus on KPIs, analytics, and operational excellence ensure each event contributes to long-term growth and brand success.I’m eager to continue leveraging my experience to lead event strategy and operations to continue shaping meaningful experiences that inspire, connect, and deliver results.Key Skills Include:Event LeadershipEvent Strategy Event Budget Management Vendor ManagementContract NegotiationCoaching Team Building People Development Effective Communication Project Management Expertise Certifications:Project Management Professional (PMP)- December 2021 Certified Meeting Professional (CMP)- February 2012
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.