Nicolette Marrocco
Content Strategist, Product Marketing & Education Analyst I @ FIS
- Role
- Product Marketing Manager - Capital Markets Fis at FIS
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Nicolette Marrocco
Product Marketer at FIS | Passionate about driving growth and enhancing customer experiences through innovative fintech solutions. With a strategic mindset and creative flair, I specialize in crafting compelling narratives and executing robust go-to-market strategies that set our products apart in the market. Leveraging data-driven insights and cross-functional collaboration, I excel in delivering measurable results that exceed expectations. I am deeply involved in market strategy development and content management, orchestrating impactful campaigns, and producing engaging materials to educate and inspire our audience.
Experience
Product Marketing Manager - Capital Markets Fis
Jun 2021 — Present · St Petersburg, FL, US
Experienced Product Marketing Manager with a focus on supporting the Capital Markets business at FIS, a leading financial technology company. Skilled in content management, analytics, and collaboration with agencies, I excel in organizing and optimizing marketing efforts to drive business growth.Key Responsibilities- Manage and organize over pieces of content across banking, payments, and capital market solutions, ensuring accessibility and relevance- Consolidated multiple content repositories into one streamlined platform, utilizing Smartsheet to efficiently house and manage content- Created and delivered over 50 reports to showcase content performance across various product marketing teams- Curate the top ten monthly newsletter, providing valuable updates and insights to stakeholders- Gather and analyze metrics for the FIS Global website, newsletter, social media, and Smartsheet on a quarterly basis, informing strategic decisions- Collaborate with external agencies to create and update content tailored for Capital Market solutions.Responsible for updating and creating content featured on the FIS Global website, campaigns, award programs, product launches, client events, and industry events.
Education
University of Florida
Advertisers
2019 — 2021
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