Nicolette K.

About Nicolette K.

I’m an enterprise marketing executive with 20 years of experience building revenue engines and brand systems that drive measurable growth inside complex B2B technology and data organizations.As SVP of Corporate Marketing at Morningstar, a $2B global financial data and analytics company, I lead a 120+ person team across brand, performance, content, events, marketing operations, and web. My focus is modernizing the marketing operating model, strengthening the masterbrand, and ensuring marketing contributes predictably to pipeline, revenue, and long-term enterprise value.My foundation is revenue architecture. I have built global demand centers of excellence, scaled marketing-sourced pipeline more than 300% over three years, and increased marketing-sourced revenue 243%. I care deeply about conversion economics, capital efficiency, and building systems that outperform quarter after quarter. I believe brand is infrastructure. Strong positioning clarifies strategy internally and accelerates growth externally.I am known for turning strategy into operating systems that make growth predictable, acting decisively to build momentum and iterating with data. If it does not improve speed, quality, cost, or customer experience, we do not do it.

Experience

1. SVP Corporate Marketing

   Morningstar

   Aug 2024 — Present · Chicago, IL, US

   Global marketing leader across a $2B financial data and analytics portfolio. Oversee 120+ person organization spanning brand, performance marketing, content, events, marketing operations, and web across seven product lines.Re-architected enterprise marketing operating model to improve specialization, accountability, and capital efficiency.Led masterbrand positioning and post-acquisition portfolio consolidation strategy.Activated multi-year enterprise brand platform delivering measurable lift in awareness, capability perception, and consideration.Increased pipeline conversion efficiency from SQL to SQO and SQO to closed-won.Member of senior leadership team and frequent contributor in board-level strategy discussions.

Education

• Columbia College Chicago

  Bachelor's degree, Marketing & Design

Skills

• Demand Generation
• Graphic Design
• Online Advertising
• Trade Shows
• Multi-Channel Marketing
• Strategy
• Messaging
• Marketo
• Software as a Service (Saas)
• Digital Marketing
• Marketing Automation
• Team Leadership
• Content Marketing
• Hubspot
• Field Marketing
• Eloqua
• Enterprise Software
• Sales Management
• Integrated Marketing
• Lead Generation
• Marketing Communications
• Start-Ups
• B2b
• Saas
• Salesforce.com
• Sales Enablement
• Event Management
• Sales Process
• Thought Leadership
• Business Alliances
• Business-to-Business (B2b)
• Email Marketing
• Funnel Optimization
• Marketing
• Team Management
• Marketing Operations
• Presentation Development
• Social Media
• Online Marketing
• Marketing Strategy