Nicole T.
Content Specialist @IKEA
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WORK HISTORY
Content Specialist @IKEA
Managed IKEA UK & Ireland social channels, supporting team growth as the function expanded.• Co-led rollout of the UK & Ireland social strategy focused on growing the 18–34 year old audience segment.• Oversaw end-to-end paid social production including concept development, copywriting, creative direction and approvals.• Partnered with agencies to deliver organic assets informed by social listening insights and audience behaviour.• Briefed regional teams on local trends and developed scripts for region-specific content.• Co-developed the Life in Stitches social series, leading content direction, production co-ordination; exceeded reach benchmarks by 81.84%.• Drove strong fan engagement through supporting content that sustained momentum between episodes.• Produced weekly Social Digest and monthly performance reports used across marketing, sales, digital teams; recognised by global leadership as a best-practice example and shared across markets• Provided strategic input into global social agency procurement, earning senior stakeholder recognition.• Expanded influencer partnerships beyond décor creators to culturally relevant voices to increase reach and relevance.• Ensured integrated campaigns had native social executions across owned and paid channels.• Partnered with agencies to produce seasonal paid content aligned with brand priorities, audience insight and commercial objectives.
EDUCATION
City and Islington College
A levels, Media Studies, Fine Art and Graphic Design
University of Hertfordshire
Bachelor's degree, Film and Television
SKILLS
ABOUT NICOLE T.
I specialise in transforming audience insights, trends and cultural moments into engaging content that drives measurable results. From concept to execution, I combine creative storytelling with data-driven decision-making to close the gap between brands and their audiences.My experience spans agency and in-house environments, leading projects across branded content, paid social, influencer collaborations and digital campaigns. I’ve worked with international brands across multiple industries, consistently delivering content that resonates, performs and converts.I’m passionate about shaping the future of digital storytelling and continuously exploring new ways brands can show up meaningfully online.
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