Nicole S.

About Nicole S.

With nearly 30 years of experience in marketing, branding, and creative strategy, I specialize in elevating brands through innovative design, event marketing, and digital storytelling. My expertise spans multiple industries, with a strong focus on the marine, superyacht, and luxury lifestyle sectors—collaborating with top shipyards, yacht builders, marine service companies, and global manufacturers.I have successfully led large-scale tradeshows, dealer conventions, and B2B/B2C events worldwide, including the Fort Lauderdale, Miami, Palm Beach, Newport, Chicago, New York, Monaco, Tampa and Annapolis boat shows, working closely with show management to ensure seamless execution. My background includes developing comprehensive marketing campaigns, brand identity systems, public relations strategies, and cutting-edge digital content to drive engagement and revenue growth.Beyond my passion for design and strategy, I am a results-driven leader, managing teams of graphic designers, content creators, PR specialists, and marketing professionals. I take pride in my strong industry relationships, built over decades, with key marine publishers, editors, manufacturers, and luxury brand partners.My expertise includes: Brand Development & Strategy Marketing Communications & PR Event & Trade Show Management Graphic & Web Design Social Media & Digital Marketing Content Creation & Video Production Vendor & Budget ManagementI am always looking to connect with like-minded professionals and industry leaders. Let’s collaborate to take your brand to the next level!

Experience

1. Founder & Creative Director

   First On Deck Marketing

   Jan 2002 — Present · Miami, TX, US

   Spearhead global marketing campaigns, brand strategies, and digital content for marine and luxury brands.•Oversee creative direction, including graphic design, website development, and social media strategy.•Manage multimillion-dollar event budgets, leading large teams to execute high-profile boat shows, dealer conferences, and VIP events.•Develop PR and media relations strategies, working with top industry publications to enhance brand visibility.•Produce high-quality video, photography, and advertising campaigns to drive engagement.

Education

• Keiser University-Ft Lauderdale

  Graphic Design & 3D Animation

  2000 — 2001

Skills

• Digital Storyboard Development
• Print Ads
• In-Store Marketing
• Typography
• Web Design Layout
• Visual Merchandising
• Annual Report Design
• Photo Manipulation
• Travel
• Media Buying
• Copywriting
• Web Design
• Company Brochures
• Communication Design
• China Manufacturing
• Team Leadership
• Adobe Creative Suite
• Presentation Design
• Media Research
• Performance Driven
• Market Landscape Analysis
• Television Advertisement
• Analytical Skills
• Package Design
• Creative Direction
• Powerpoint
• Communication Skills
• Public Speaking
• Brainstorm Facilitation
• Multi-Media Marketing Campaigns
• Indesign
• Inspiring Teams
• Advertising Collateral
• Market Analysis
• Graphic Design
• Branding & Identity
• Newsletter Production
• Trade Show Graphics
• Budget Conscious
• Design Trends