Nicole Somerstein

About Nicole Somerstein

Hi! I\'m Nicole — a Content Marketing Manager with 4+ years of experience in SaaS and startups. I’m based in Boston and have been here since attending Boston University, where I studied marketing and information systems and graduated in 2021 (go Terriers!)In my work, I’ve led content across SaaS companies at multiple stages, including pre-seed, Series C, and scale-ups. I\'ve adapted content and brand voice across industries, including small-business management software (ZenMaid), fintech (SumIt Software), and product analytics (LogRocket). I’ve created and managed SEO/blog programs, email newsletters, lifecycle emails, landing pages and web content, social media, short-form video, and community resources — all with a consistent focus on creating content that is genuinely helpful and educational.

Experience

1. Content Marketing Manager

   Zenmaid

   Jul 2025 — Present

   Ideates, designs, writes, and formats ZenMaid’s weekly email newsletter based on timely and relevant industry content, sending to recipients worldwide (cleaning business owners and employees) and achieving a 25–50% open rate per email• Creates and repurposes content across ZenMaid’s social ecosystem (LinkedIn, Facebook, Instagram, TikTok, and YouTube Shorts), as well as various email channels to support education, engagement, and demand generation• Leads ZenMaid’s TikTok strategy by creating, filming, editing, and publishing relatable, ICP-focused content — contributing to audience growth and top-of-funnel demand generation• Redesigns and optimizes high-traffic website pages, such as competitor comparisons and lead-gen pages, supporting educational assets, and email sequences to improve clarity and performance across all stages of the marketing funnel• Writes net-new blog content based on relevant topics, optimizing for both SEO and AI search results• Spearheads community-driven efforts by engaging current and prospective ZenMaid users on closed Facebook groups, The ZenMaid Mastermind and ZenMaid Inner Circle, with and 2,800+ members, respectively

Education

• Boston University

  Bachelor of Science in Business Administration, Concentrations in Marketing and Information Systems

  2017 — 2021