Nicole Shoohed
Associate Vice President, Creative Strategy at Future (Who What Wear, Marie Claire, Tom’s Guide, PC Gamer)
- Role
- Associate Vice President, Creative Strategy at Future
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Nicole Shoohed
Marketing and social media executive with 15 years building and delivering strategic campaigns across fashion, retail, luxury, tech, beauty, and entertainment. Recognized by Digiday, Webby, and Glossy for innovative work in livestreaming, AI, and video.Currently the AVP of Creative Strategy at Future PLC, home of Who What Wear, Marie Claire, Homes & Gardens, Tom’s Guide, PC Gamer, and more. In this role, I lead the integrated marketing and branded social team for the U.S. commercial business, driving revenue and ideating high-performing campaigns and sponsorship opportunities that exceed KPIs and spark cultural conversation.I’m extremely passionate about digital innovation and emerging technology development, from AI-powered tools and livestream shopping to exploring the latest social media trends. The convergence of strategy and creativity is my happy place—innovative, conversation-sparking ideas, smart tactics that drive success, and exciting cross-functional collaboration that creates inspiring work.
Experience
Associate Vice President, Creative Strategy
Jan 2026 — Present
Education
University of Southern California
Bachelor of Arts (BA)
Skills
- Writing
- Market Research
- Editing
- Magazines
- Social Media Marketing
- Wordpress
- Editorial
- Campaign Management
- Social Media
- Tumblr
- Social Networking
- Copy Editing
- Marketing
- Microsoft Office
- Journalism
- Marketing Copy
- Fashion Writing
- Influencer Marketing
- Event Planning
- Feature Writing
- Storytelling
- Press Releases
- Digital Media
- Pop Culture
- Entertainment
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