Nicole Finnegan

About Nicole Finnegan

Product marketing and GTM executive specializing in infrastructure-level products and emerging technologies, with a proven track record driving growth across B2B/D2C and platform-driven ecosystems. Skilled at translating technical complexity into commercial understanding, shaping narratives that drive trust, adoption, and long-term product value.Proven experience operating in data-driven, risk-aware, and regulated environments, with successful product launches spanning SaaS, blockchain and fintech infrastructure, gaming, and entertainment. Excel at bridging technical complexity with market clarity while fostering community-driven ecosystems. Deep international experience building, mentoring, and leading high-performing teams at the intersection of engineering, product, and go-to-market.

Experience

1. Sr Director Product Marketing - Blockchain Infrastructure Marketing

   Forte

   Mar 2022 — Present · San Francisco, CA, US

   Driving adoption of complex economic decisioning infrastructure by bridging technical capabilities with market needs across developer and enterprise ecosystems.• Lead product marketing and GTM for infrastructure platforms, developer tools, and economic decisioning systems• Develop messaging frameworks that translate technical complexity into trusted commercial narratives• Established product-market fit for evolving compliance-first infrastructure serving enterprise and builder audiences• Strategic partnerships across customers, ecosystem players, and regulatory stakeholders to accelerate platform adoption• Community growth through ecosystem-led GTM and developer advocacy initiatives

Education

• UCLA

  Bachelors of Arts, International Development

  2002 — 2006

• Loyola Marymount University

  Master of Business Administration, International Business and Marketing

  2009 — 2012

• Shanghai Jiao Tong University

  International Development

  2005 — 2005

Skills

• Digital Marketing
• Sales
• Sem
• Event Planning
• Social Media Marketing
• Digital Media
• Television
• Market Research
• Analytics
• Public Relations
• Media Relations
• Business Strategy
• Marketing
• Brand Management
• Marketing Strategy
• Advertising
• Powerpoint
• Microsoft Excel
• Strategy
• Budgets
• Management
• Entertainment
• Event Management
• Digital Strategy
• Social Media
• Strategic Partnerships
• Crm
• Media Planning
• Broadcast
• B2b
• Microsoft Word
• Online Advertising
• Online Marketing
• Marketing Communications
• Facebook
• Database Administration
• Research
• Integrated Marketing
• New Media
• Strategic Planning