Nicole Robertson

About Nicole Robertson

With over 20 years of experience including strategic marketing, sales development, and…

Experience

1. Senior Manager, Demand Creation

   Wesco

   Feb 2021 — Present

   Lead Demand Creation programs, including branch merchandising strategy, lead nurturing, and lead development opportunities - Develop strategies for both acquiring and nurturing leads that drive awareness, consideration and purchase intent across all channels including email, webinars, partners, paid programs and virtual events - Proactively partner with our sales teams and sales managers to ensure seamless interactions for prospects - Work with cross functional teams to develop lead management process through marketing automation (Hubspot) and CRM (Microsoft Dynamics) platforms - Manage, train, and mentor a team of lead development and marketing professionals to meet KPIs and revenue targets - Communicate with marketing and sales leadership team on an ongoing basis regarding new and nurtured lead performance results - Manage, report on, and define KPIs that are meaningful and measurable, owning demand generation goals, and ensuring exceptional ROI - Manage branch merchandising operations and develop and execute merchandising plans that will deliver volume and profit goals - Utilize customer insights, consumer trends, buying patterns, sales and inventory metrics, forecasting, and competitive landscape to identify areas of growth opportunities across the business - Lead the development and execution of merchandising/digital signage programs with key suppliers, branch contacts and vendor partners - Work with Suppliers and Vendors to create eye-catching branded displays that drive brand awareness and an increase in sales - Interpreting sales reports and providing guidance on how to improve figures and customer engagement

Skills

• Direct Sales
• Competitive Analysis
• Cold Calling
• Leadership
• Business Development
• Direct Marketing
• Analysis
• Event Planning
• Account Management
• Team Building
• Marketing Communications
• Strategy
• Process Improvement
• Training
• Sales Operations
• Strategic Planning
• Marketing Strategy
• Sales Management
• B2b
• Product Development
• Customer Service
• Business Process Improvement
• Sales
• Project Management
• Management
• Market Planning
• New Business Development
• Market Research
• Marketing
• Program Management
• Retail
• Sales Presentations
• Internal Communications
• Crm
• Cross-Functional Team Leadership
• Strategic Partnerships