Nicole Nikki Jones

About Nicole Nikki Jones

Marketing and revenue leader with 22+ years of experience driving expansion, retention, and growth across B2B and SaaS organizations. I specialize in turning customer engagement into measurable outcomes, accelerating product adoption, upsell and cross-sell performance, and pipeline contribution through lifecycle and go-to-market marketing programs.My background spans customer marketing, lifecycle strategy, expansion campaigns, webinar-led revenue conversion, and sales-aligned enablement. I have partnered closely with Sales, Customer Success, and executive leadership to align marketing investment with account strategy, revenue priorities, and long-term customer value. My work has contributed to millions in attributed revenue through targeted, data-driven programs designed to move customers from engagement to action.What sets me apart is a balance of strategic leadership and hands-on execution. I am equally comfortable shaping customer and growth strategy with C-suite stakeholders as I am building campaigns, enablement assets, and performance frameworks that ensure execution delivers results. I am known as a collaborative, trusted partner who brings clarity, structure, and momentum to complex initiatives.I am passionate about building customer experiences that feel intentional, valuable, and scalable because strong relationships, thoughtful engagement, and clear value drive retention, loyalty, and sustainable growth.

Experience

1. Senior Marketing Manager

   Oklahoma Lottery

   Mar 2025 — Present · OK, US

   I lead the strategic development and execution of integrated marketing campaigns that drive sales, build brand awareness, and enhance player engagement across Oklahoma. I manage a dynamic in-house team of three graphic designers, a software developer who oversees our app and website, and a social media and marketing coordinator responsible for content creation and digital engagement.I oversee creative direction across traditional, digital, and social channels; guide app and website strategy to ensure an exceptional player experience; and collaborate closely with cross-functional teams on product launches, promotions, and digital innovation. I also manage marketing budgets, campaign analytics, and performance metrics to ensure measurable results and data-driven decisions.Highlights include leading statewide promotions that exceeded sales and engagement goals, driving the modernization of our website and mobile app, and elevating the Oklahoma Lottery’s brand presence through bold creative strategy and social storytelling.

Education

• Missouri State University

  Bachelor’s Degree, Mass Communication/Media Studies