Nicole Rayos
Social Media Strategist | Storyteller | Explorer | Foodie | Board Game Enthusiast | Pet Mom
- Role
- Social Media Strategist at ThedaCare
- Location
- Oshkosh, WI, US
- LinkedIn followers
- 500 followers
About Nicole Rayos
I\'m a creative marketing mind with analytical roots. I\'m passionate about storytelling and adding color (read: variety, spice) to life and marketing plans. I have demonstrated experience developing and executing strategies for integrated campaigns and have extensive knowledge of current social and pop-culture trends to improve a brands’ presence.
Experience
Social Media Strategist
May 2020 — Present
Orchestrated content for social media from brainstorming to execution, ensuring each piece of content was not only engaging but also aligned perfectly with our brand’s voice. Captured moments that resonated with our audience, driving engagement and fostering a loyal online community.Dug deep into the latest social media trends and consumer behaviors to keep our strategy ahead of the curve. Analyzed performance metrics with a keen eye, transforming raw data into actionable insights that enhanced our campaigns’ effectiveness and maximized ROI.Collaborated closely with top-tier strategists, contributing fresh and innovative ideas that pushed creative boundaries. Played a pivotal role in brainstorming sessions, ensuring our campaigns were not only brilliant but also achievable and impactful, leading to successful outcomes.
Education
University of Wisconsin–Oshkosh
Bachelor of Science, Media Communications: Radio and Television Broadcasting Technology
2004 — 2008
Appleton East High School
GED
2000 — 2004
Skills
- Video Production
- Corporate Branding
- Sem
- Event Planning
- Marketing Strategy
- Marketing Communications
- Targeted Advertising
- Google Analytics
- Strategic Planning
- Video Editing
- Final Cut Pro
- Process Quality Improvement
- Social Media Marketing
- Online Advertising
- Broadcast Television
- Microsoft Excel
- Marketing
- Data Analysis
- Contractual Agreements
- Google Ad Planner
- Interpersonal Communication
- Leadership
- Google Drive
- Media Buying
- Market Research
- Workamajig
- SEO
- Search Engine Optimization (SEO)
- Wordpress
- Development of Employees
- Project Management
- Teamwork
- Employee Training
- Microsoft Office
- Collaborative Problem Solving
- Social Media
- Planning Budgeting & Forecasting
- Email Marketing
- Digital Marketing
- Google Adwords
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