Nicole Gates
- Role
- Global Director of Demand Generation at Varonis
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Nicole Gates
Named \"Top 30 Demand Gen + Growth Leader\" to Follow by DemandBase Innovative VP of…
Experience
Global Director of Demand Generation
Aug 2022 — Present
Increased inbound & paid marketing-sourced opportunities by 62% YoY • Increased target account demo request submissions by 74% YoY • Grew database for new market by 127% in one year Key Responsibilities: • Design & lead a comprehensive demand generation strategy for key business initiatives • Work closely with Product Marketing to define go-to-market strategies and content needs for product launches • Develop & track comprehensive metrics and advise on the effectiveness & future direction marketing campaigns & spending • Assist in the development of content marketing & thought leadership programs, overseeing all promotional planning in support of these programs • Optimize targeting, creative, media, and budget allocation to maximize effectiveness & ROI • Define & manage program budgets
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