Nicole Partise Ellis
Director of Public Relations & Social Marketing (Partnerships, Social Media CSR, Events)
- Role
- Director of Public Relations & Influencer Marketing at Lamps Plus
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Nicole Partise Ellis
Accomplished Marketing Professional with experience managing numerous brands across multiple channels in both domestic and international markets. Responsible for all stages of development within my role, from creation to execution, I’ve been involved in the strategy of company-wide campaigns to provide content, branding concepts, and promotional ideas both online and off to contribute growth in brand awareness, engagement, earned media, and revenue. My natural ability to embody the attributes of a company’s personality allows me to effectively deliver brand messaging to keep the organization active in their space among competitors. A self-motivated risk taker and natural entrepreneur at heart, I am full of inventive ideas with the drive and resilience to achieve success.
Experience
Director of Public Relations & Influencer Marketing
Mar 2022 — Present · Los Angeles, CA, US
Oversee entire social marketing dept. from strategy to execution to reporting: PR, partnerships, social media, CSR, events. Manage day-to-day operations, with KPIs and daily goals focused on awareness, reach, engagements, product sales. Develop annual social marketing plan consisting of quarterly campaigns that have potential for media coverage and macro partnership opportunities. Stay on the pulse of industry trends and news to help develop campaigns. Manage PR agency responsible for editorial mentions across digital, print and broadcast, with 2022 impressions exceeding 2.6B. Create compelling narratives and brand messaging that can be proactively pitched to media outlets. Develop and disseminate press releases related to corporate communications and new product announcements. Select and submit company initiatives for potential award nominations during the year. Establish relationships with design-focused influencers, celebrities, and athletes. Perform outreach and negotiate deals across YouTube, Instagram, Pinterest, and TikTok for increased brand awareness and product sales. Evaluate, recommend, and execute new integrated partnerships and hosted events that maximize media coverage and further establish media relationships. Develop and maintain relationships and donations with charity and cause based organizations. Manage daily social media content calendar and execution of organic and boosted posts. Collaborate with creative team to develop owned photo + short-form video content for social media. Partner with video team for longer-form content. Develop content for and drive traffic to Lamps Plus Pros program for industry professionals. Collaborate with key stakeholders to finalize case studies that are to be published by Company vendor partners as needed.
Education
Career Academy of Beauty
License, Esthetics, Aesthetician/Esthetician and Skin Care Specialist
2005 — 2005
Los Alamitos High School
High School Diploma, General, Music
1998 — 2001
California State University-Long Beach
B.A., English; Certificate, Technical and Professional Writing., Rhetoric and Writing Studies; Technical and Professional Editing.
2005 — 2008
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