Nicole Munsey

About Nicole Munsey

I’m the Co-Founder and President of Morning Light Strategy, a boutique insights and strategy firm that helps organizations navigate what’s shifting - and what to do about it.We specialize in emotionally complex, high-impact consumer moments: think caregiving, wellness, menopause, midlife, identity shifts, and life transitions. Our clients span industries like health, personal care, food, financial services, and more. From Fortune 500 brands to emerging players, they come to us when the brief is fuzzy, the stakes are high, or the audience is in flux.At Morning Light Strategy, I lead client engagements across foundational research, insight development, messaging strategy, and innovation. I’m known for translating human stories into insights that resonate across the org chart - from brand teams to creative agencies to C-suite.One of our signature tools is (), a proprietary framework we developed to uncover the real transitions, tipping points, and identity shifts that drive behavior change. Instead of segmenting people by age or attitude, we meet them in motion, so our clients can design products, messages, and experiences that reflect what’s really going on in people’s lives:– A national caregiving study with – Innovation insight with – Messaging & Comms research for – Foundational work for a global food manufacturer exploring aging consumers– Proprietary POVs like, & , and 4 2025Before launching Morning Light Strategy, I worked across foundational research to innovation research to communications research, helping clients move from “what’s happening” to “what now.”I’ve spoken at conferences like Insights Association and ESOMAR, appeared on podcasts like and, and collaborated with brands, agencies, and organizations working to get it right when it comes to consumers in transition.If you\'re trying to reach an audience that\'s in motion (emotionally, behaviorally, or generationally), I’d love to connect.

Experience

1. President & Co-founder

   Morning Light Strategy

   May 2023 — Present · New Orleans, LA, US

   Morning Light Strategy is a boutique insights and strategy firm that helps brands, agencies, and organizations understand what’s shifting- and what to do about it.As Co-Founder and President, I lead research, insight development, and strategic consulting for clients navigating emotionally complex, high-impact consumer moments: think caregiving, wellness, menopause, midlife, identity shifts, and life transitions. From health and personal care to finance, food, and retail, we help our clients uncover what’s really driving behavior - and translate those insights into clear action.We work best when the brief is fuzzy, the audience is in flux, or the stakes are high. Our projects range from foundational research and concept testing to message development and innovation roadmapping.At the core of our work is (), our proprietary framework for identifying the transitions, tipping points, and identity shifts that shape consumer behavior. It’s how we help brands move beyond static demographics and attitudes and design for what’s actually happening in people’s lives:– National caregiving study for – Innovation insight for – Wellness communications research for h– Foundational audience work for a global food manufacturer– Development of strategic POVs like, & , and 4 2025.Whether our clients need to explore white space, reframe how they see their audience, or connect consumer truths to marketing and innovation, we help them get clear on what matters and what comes next.

Education

• DePaul University

  Bachelor of Science, Marketing and Finance

  2003 — 2005

• Tulane University - A.B. Freeman School of Business

  Master of Business Administration (M.B.A.), Strategic Management and Leadership; Entrepreneurship

  2011 — 2013

• Tulane University - A.B. Freeman School of Business

  Master of Global Management

  2011 — 2013

Skills

• Data Analysis
• Segmentation
• Strategic Consulting
• Management Consulting
• Analytics
• Proposal Writing
• International Project Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategy
• Excel
• Account Management
• Marketing Research
• Market Analysis
• New Business Development
• Project Management
• Strategic Planning
• Market Research
• Customer Insight
• Consumer Behaviour
• Powerpoint
• Microsoft Excel
• Fmcg
• Consumer Behavior
• Consumer Insights