Nicole Miller-Sanders

About Nicole Miller-Sanders

Corporate communications executive experienced in structuring and prioritizing communications programs to deliver high-impact storytelling that moves the needle with stakeholders. Strengths in communications counsel, strategic planning, messaging, media relations and project management. Self-starter with a record of developing teams and processes, and implementing programs that align communications with business goals. Adept at collaborating with cross-functional teams domestically and globally. Work for leading companies and iconic brands has appeared in tech, trade, local and major national media, from the New York Times, The Verge and USA Today to Today Show to CNN. Core competencies include:Corporate Public Relations | Crisis Communications | Executive Communications| Reputation Management | Team Development Media Relations | Global Communications | Thought Leadership | Marketing Communications | Social Media IntegrationSELECT ACCOMPLISHMENTS• Restructured corporate PR program from the ground up to focus efforts on supporting business/marketing objectives and demonstrate effectiveness. • Spearheaded crisis communications playbook including proactive and reactive communications strategies and messaging in support of key issues affecting the company’s reputation and crisis response.• Developed numerous creative PR campaigns that integrated earned media with social and other stakeholder-facing channels to successfully drive awareness and resonate with target audiences.• Led external PR and messaging for multiple mergers and acquisitions, partnering closely with key members of M&A team and internal communications to ensure message alignment throughout organization.• Extensive experience managing project and department budgets, and internal and external resources while driving project/department efficiency, product quality and KPI objectives.Experience across tech, retail, e-commerce, distribution, food and beverage industries.

Experience

1. Global Vice President of Public Relations

   TP

   Jan 2025 — Present

Education

• University of Wisconsin-Madison

  Bachelor of Arts (B.A.), Journalism

Skills

• Corporate Communications
• Media Relations
• Strategic Communications
• Crisis Communications
• Public Relations
• Integrated Marketing
• Social Media
• Marketing Communications
• Press Releases
• Message Development
• Brand Development
• Reputation Management
• Integrated Marketing Communications Planning
• Program Management
• Publicity
• Branding & Identity
• New Product Roll Out
• B2b
• Speech Writing
• Community Development
• Ap Style
• Issues Managment
• New Store Openings
• Team Management
• Planning Budgeting & Forecasting
• Strategic Planning
• Cause Marketing
• Community Relations
• Cross Functional Team Building
• Internal Communications
• Strategy
• Marketing