Nicole Milillo

About Nicole Milillo

Strategic Advertising/Marketing, Business Development, Operations. Still Learning.As the LRG Marketing Media Director, I listen to our clients to understand their goals and pain points while strategically bringing them to their next level - whether it be promoting awareness, gaining leads, and/or revenue growth generation among key targeted segments, supporting brand positioning and image, while analyzing KPI results. Ultimately, it is about creating meaningful relationships, valuing the consumers ‘where they are’, in a way that engenders buy-in, loyalty and ultimately campaign and sales success.Researching new opportunities to recommend and creating high-performance custom integrated marketing campaigns consistently proven to exceed goals for our clients and the agency alike is just the tip of the iceberg.

Experience

1. Media Director

   Lrg Marketing Communications Inc

   Dec 2014 — Present · New York, NY, US

   With the ability to negotiate exceptional opportunities that maximize even the most limited budgets, Nicole diligently researches and works closely with domestic and international publications and sites to create packages that enhance both client reach and exposure with game-changing results.\"- LRG Marketing site: http://lrgmarketing.com/#our-team• Promoted 3x during first 4 years while reporting directly to agency owner: Assistant Account Executive (03/2010), Media Coordinator (08/2010), Media Planner (04/2012), Media Director (12/2014 - present)• Developed, justified to agency owner, and implemented an ongoing passive income business plan and promotional campaign for all 3 agencies resulting in a substantial net profit increase year over year• Strong sales ability to upsell media opportunities in addition to current campaign and set budget• Net profit maximization through campaign efficiencies and negotiations (30%+ cost savings)• Management of internal client focused public relations and digital marketing teams• High quality performing media, brand awareness, and consumer demand campaign strategy development for clients in broadcasting, consumer products, education (k-12 and campus), healthcare, retail, B2B security and not for profit sectors• Development of expanded network of domestic and international partner media professionals and agencies• Management of strategic campaign scheduling designed to maximize exposure and client ROI• Effective contract negotiation and supplier management• Annual support for more than 20 clients at major trade and exhibition shows

Education

• SUNY New Paltz

  Bachelor of Science in Business Administration, Marketing

  2009

Skills

• Strategic Planning
• Budget Management
• Media Planning
• Media Buying
• Online Advertising
• Marketing
• Contract Negotiation
• Multi-Channel Marketing
• Digital Marketing
• Digital Media
• Online Marketing
• Ppc
• Social Media
• Social Media Marketing
• SEO
• Lead Generation
• Competitive Analysis
• Negotiation
• Management
• Direct Mail
• Sales
• Advertising Sales
• Copywriting
• New Business Development
• Product Marketing
• Budgets
• Public Relations
• Mobile Marketing
• Sales Management
• Budget
• Market Research
• Business Development