Nicole Gardner Rose

About Nicole Gardner Rose

Brands hire me to accelerate modern commerce.I partner with CMOs, digital leaders, and founders as a trusted partner, helping define clear growth strategy and enable it across channels, platforms, and teams. My work sits at the intersection of commerce performance, customer experience, and how discovery and shopping are evolving.I help brands drive profitable, sustainable growth by:• Building and modernizing DTC, Amazon, and omnichannel commerce ecosystems• Identifying the highest-impact opportunities across acquisition, conversion, and retention• Preparing commerce strategy for a world where discovery increasingly happens through AI-driven answers and recommendations • Turning strategy into focused priorities teams can actually executeI’m often brought in at moments of change: scaling a core channel, rethinking the role of commerce in the business, or navigating a key growth inflection point. My role is primarily strategic and advisory, with the ability to flex into more operational support once direction is set and momentum matters.Recent work includes: • Partnering with Arhaus on digital strategy, replatforming, and the continued evolution of their commerce experience• Supporting the CEO at Last Crumb to stand up their marketing + digital capabilities to capitalize on a massive waitlist• Leading go-to-market strategy for Yes Society, a private membership experience for wine collectors from the makers of Antica TerraI also selectively advise and angel invest in early-stage consumer brands. Most recently, I became a partner in GoodOnya, an organic wellness platform, supporting growth across ecommerce, marketplaces, and emerging discovery channels.Increasingly, my work helps brands understand how AI is reshaping discovery, shopping, and decision-making, and how to show up clearly and credibly in that environment.

Experience

1. Partner & CMO

   Goodonya Organic Hydration

   Apr 2024 — Present

   Partner and Chief Marketing Officer at GoodOnya, an emerging organic wellness platform grounded in food, nature, and everyday nourishment.I am a member of the company’s core leadership team, responsible for brand, growth, and revenue strategy across DTC, marketplaces, and retail, with accountability for how the business scales while protecting margins and long-term brand equity.My role spans company-level strategy and execution, including revenue growth, brand architecture, product and category expansion, go-to-market leadership, and how GoodOnya shows up across modern discovery and shopping environments as the business enters its next phase of scale.

Education

• American University - Kogod School of Business

  Bachelor’s Degree, Business Administration, Marketing, Mathematics

• Loyola University Maryland

  Transferred, Business Administration, Honors Program

Skills

• Project Management
• Digital Strategy
• Leadership
• Market Research
• Entrepreneurship
• Early-Stage Startups
• Strategic Partnerships
• Strategic Communications
• Online Marketing
• Email Marketing
• Interactive Marketing
• Account Management
• Data Analysis
• Millennials
• Social Media
• Brand Development
• Mobile Marketing
• Strategy
• E-Commerce
• New Business Development
• Team Building
• SEO
• Marketing
• Sem
• Business Development
• Digital Marketing
• Problem Solving
• Operations Management
• Start-Up Consulting
• Customer Experience
• Google Analytics
• Advertising
• Online Retail
• Social Networking
• Social Media Marketing
• Online Advertising
• Leadership Development
• Content Strategy
• Business Strategy
• Marketing Strategy