Nicole Edine
- Role
- Senior Content and Audience Engagment Manager at TED Conferences
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Nicole Edine
Nicole Edine is a digital content strategist, writer, and storyteller. She is…
Experience
Senior Content and Audience Engagment Manager
Nov 2022 — Present
Lead data-informed content strategies for 5 active social media accounts, ensuring content meets audience needs and org-level KPIs;* Creation and maintenance of audience-first community strategy, including social listening, direct messaging, and commenting;* Manage a team of 4 social media and community managers and content creators;* Oversee day-to-day content creation providing guidance to guarantee brand voice, editorial adherence, and social-first optimization;* Continuing to grow TED’s TikTok account, doubling its following in size in one year to reach 2M in spring 2023, and earned a Shorty Impact Award and Webby Award;* Grew TED’s LinkedIn account to be the most engaged with brand account on the entire platform;* Lead interdepartmental and cross-team collaboration including conducting brainstorms, weekly meetings, and working with external talent;* Create social-first branded content offerings for LinkedIn and TikTok;* Work on creator strategies and editorial brand partnerships, ensuring editorial and brand voice alignment;* Serve as platform manager for all of TED’s social media accounts, ensuring they are up-to-date, comply with the latest updates, and conducting monthly meetings with reps from the respective platforms;* Assist other teams with access to social media tools including paid social, API access, and general troubleshooting;* Ensure that TED’s social media content library is up-to-date, organized and accessible;
Skills
- Blogging
- Public Speaking
- Adobe Photoshop
- Keynote
- Imovie
- Flickr
- Social Media Marketing
- Ios Device Repair
- Cms
- Adobe Dreamweaver
- Html
- Social Media
- Wordpress
- Mac
- French
- Iphone
- Microsoft Office
- Video Editing
- Editorial
- Research
- Technologically Savvy
- Storytelling
- Mac Os X
- Magazines
- Multimedia
- Final Cut Pro
- Aperture
- Copywriting
- Ilife
- Os X
- Social Networking Sites
- Community Outreach
- Content Management Systems
- Nonprofits
- Social Networking
- Event Planning
- Editing
- Digital Media
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