Nicole M.

About Nicole M.

Digital expert with 11+ years experience from a U.S. News hospital (Cleveland Clinic) and a large 4-Star Rated hospital (Genesis HealthCare System). At Genesis, Nicole led her social media and digital team to win their first 2019 Gold Award from the 36th Annual HealthCare Awards for social media and video production.A unique combination of webdev technical skills and creative content talents, Nicole has 20 years of experience in social media, video production, web development, and managing content creation processes. Clients include Cleveland Clinic (Health Essentials), Bil-Jac Dogfoods, Sara Lee, Hanes, Ball Park (Franks), Husqvarna Viking, FilterQueen, United States Warranty Corp, Oswald Companies, Oswald Financial, Project Love. During her tenure as the Manager of Health Essentials at Cleveland Clinic, Nicole McClain defined and executed the strategy, growth, development, and content syndication of one of the world’s most popular health blogs from the very beginning with a team of one. She started Health Essentials from its infancy, and understands how to break down communication silos, inspire creative content production, and determine the quality and quantity of B2C content for the site. As a healthcare content strategist and techy-nerd, Nicole worked collaboratively with a team of content creators to manage Health Essential’s technical and design enhancements, including the mobile app solutions for iPhone and iPad.SPEAKING ENGAGEMENTS: High-energy, unconventional thinker with man-bites-dog ideas that make a positive impact. National speaking engagements include The Ohio State University Fisher School of Business, and CONFAB. Please contact directly for opportunities.

Experience

1. Social Media, Web Development and Digital Team Lead

   Genesis Healthcare System

   Jun 2016 — Present

   Directly manage web and social media staff. Lead designers and writers to create social, web and video content. Manager of social media and web development for 5 social media platforms, 2 hospital websites, and video production.• Create and execute content social media strategies for all social platforms• Manage website development plans to support hospital strategic plan• Lead SEO and website architecture projects; write RFPs and annual budget• Plan integrated web, social media and digital media campaigns• Create and manage paid social media advertising• Crisis monitoring, comments, sentiment analysis, DMs, mentions, notable opportunities and threats• Direct and produce video content, storyboarding, scripts, physician and senior leadership interviews• Manage and respond on all social media platforms• Responsible for leading and execution of 100+ doctor and location search listings across 75+ search engines i.e, Google, Apple, Bing, etc.

Education

• Baldwin Wallace University

  Associates Certificate, Human Resources

• Baldwin Wallace University

  Bachelors, Management

• Baldwin Wallace University

  Bachelors, Marketing

Skills

• Web Project Management
• Web Development
• SEO
• Strategy
• Facebook
• Online Marketing
• Content Development
• Wordpress
• Photography
• Brand Development
• Sem
• Publishing
• Online Research
• Web Analytics
• Healthcare Marketing
• Google Adwords
• Healthcare Industry
• User Experience
• Content Strategy
• Marketing Strategy
• Newsletters
• Marketing
• Communication
• Google Analytics
• Healthcare Information Technology
• Project Coordination
• Ppc
• Corporate Blogging
• Linkedin
• Management
• Strategic Marketing
• Social Media Marketing
• Web Content Management
• Web Design
• Marketing Management
• Email Marketing
• Creative Strategy
• Online Advertising
• Online Content Creation
• Web Marketing