Nicole Longhini-McElroy
Global Brand Strategy. Public Speaker. Mentor. Motorsports Enthusiast. Fashion Stylist.
- Role
- Maserati N a Marketing Director at Maserati
- Location
- Bloomfield Hills, MI, US
- LinkedIn followers
- 500 followers
About Nicole Longhini-McElroy
Highly motivated creative process/project management professional with domestic and international experience providing leadership skills to help achieve and exceed targeted profitability and growth. Demonstrated ability to identify and capitalize on market opportunities and develop strategies that increase value and brand visibility. Creative and dynamic team player with proven capacity to build and develop highly management focused and ambitious teams through exceptional interpersonal and communication skills.• Muse: Inspiring new methodologies and products through creative thought and trend analysis.• Multifaceted: Can develop a product from concept to production with the end user and financial return in mind. Knowledgeable on manufacturing processes, materials, purchasing, tooling, design, engineering, consumer needs & values segmentation, new technologies & marketing.• Strategic Planning: Innovative strategies resulting enhanced brand exposure. • Personalized Relationships: Understanding employees and developing processes to ensure employee brand ambassadors that engage customers.• Brand Integration: Creating an emotional connection between brands, products, and consumers through multiple media outlets.• Alliance Marketing: Develop intuitive solutions through connecting brands with marketing partners in an evocative way.• Trademark Licensing: Extending the essence of the brand by applying the brand’s trademarks onto consumer products.• Product Sales: Managing retail and website product sales, including product discounts to move products.• Deal Maker: External and internal negotiations and relationships building resulting in project cost savings of 64%.• Continuous Improvement: Constantly set challenging goals for self and organization with leadership skills to allow and encourage success.
Experience
Maserati N a Marketing Director
Nov 2024 — Present · Detroit, MI, US
Education
Central Michigan University
Automotive Engineering Technology/Technician
Delta College
Liberal Arts, Graphic arts, interior/fashion design, technical writing, public communications & publications
1992 — 1995
Northwood University
BBA, Business Administration
1999 — 2001
Northwood University - DeVos Graduate School
MBA, Business Administration
2003 — 2005
New Lothrop High School
Liberal Arts, Art
1987 — 1992
Skills
- Product Marketing
- Social Networking
- Social Media Marketing
- Integrated Marketing
- Strategic Communications
- Product Launch
- Brand Development
- Leadership
- Competitive Analysis
- Marketing
- Start-Ups
- Strategic Planning
- Social Media
- Market Research
- Product Development
- Team Leadership
- Negotiation
- Business Planning
- Sales
- Conflict Management
- Sales Operations
- Online Advertising
- Organizational Development
- Marketing Communications
- Digital Marketing
- Continuous Improvement
- Management
- Team Building
- Email Marketing
- Online Marketing
- Public Relations
- Business Strategy
- Advertising
- Retail
- Brand Management
- Cross-Functional Team Leadership
- Thinking Outside the Box
- Fundraising
- Marketing Strategy
- Leadership Development
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