Nicole L.

About Nicole L.

15+ YEARS OF DIGITAL MARKETING & COMMUNICATIONS EXPERIENCE Dynamic leader with a proven track record of steering strategic planning and performance management for marketing technology. Creating digital marketing strategy championing SEO initiatives and digital experience enhancements, delivering robust product roadmaps and migrations. Expert in team leadership, cross functional consensus building, strategic development and execution, consistently delivering results through innovative solutions and cross-functional collaboration. WHAT I DO: Create holistic, integrated digital marketing solutions to achieve short-term and long-term goals through developing strong relationships with stakeholders, leading Development teams to build Enterprise solutions and creating positive brand awareness. WHY IT WORKS: With years of experience, I specialize in developing effective strategies by leveraging various tactics across digital channels. This includes optimizing for organic search traffic (SEO), pay-per-click (PPC) advertising, content creation and optimization, enhancing customer experience, creating campaigns across multiple social media platforms, and managing online reputation. TECHNICAL SKILLS Certified Scrum Product OwnerSearch Engine Marketing, On-site and Off-site (SEO)Agile Product MethodologiesCompetitive AnalysisCorporate CommunicationsContent CreationManagement & Marketing (including editorial calendars, syndication, landing page optimization, and email marketing campaigns)Social Media ChannelsGoogle AnalyticsInbound ContentPPCLean Six SigmaOn-line MarketingPersonnel ManagementLegal Research and Writing SPECIALTIES: agile product methodologies, digital strategy, product management, search engine marketing, on-site search and algorithm optimization, content marketing, social media marketing, seo, content management, customer relations, data analysis, digital content development, editing, fundraising, leadership, legal marketing, mentoring, legal research, westlaw, workflow analysis, lean six sigma, writing

Experience

1. Global Digital Compliance Manager

   3M

   Feb 2026 — Present · St Paul, MN, US

   Lead Digital Compliance globally through clear policies, guidance and governance, as well as establishing best practices around operations and technology.

Education

• University of Minnesota

  B.A., American Studies

  1991 — 1995

• University of Minnesota Law School

  J.D.

• University of Minnesota Law School

  Doctor of Law - JD, Law

Skills

• Keyword Advertising
• Customer Service
• Training
• Content Strategy
• Fundraising
• Marketing
• Copy Editing
• Marketing Strategy
• Sem
• Mobile Content
• SEO
• Cross Functional Team Building
• Digital Marketing
• Editing
• Customer Relations
• Local Search
• SEO Audits
• Organic Search
• Web Marketing
• Research
• Content Management
• Westlaw
• Digital Strategy
• Google Adwords
• Social Media Marketing
• Writing
• Keyword Research
• Conversion Optimization
• Digital Marketing Stratey
• Management
• Web Analytics
• Legal Marketing
• Integrated Marketing
• Strategy
• Blog Marketing
• Web Content Management
• Online Marketing
• Content Development
• Copywriting
• Web Content