Nicole Johnson

About Nicole Johnson

I’m a results-driven executive, strategic marketer, and events producer with a proven track record across the technology, music, and television industries. With over 15 years of experience, I specialize in discovering and developing talent and leading innovative campaigns that drive audience engagement, brand affinity, and business growth.As a nationally recognized leader, I cultivate impactful partnerships, and foster strong industry relationships. I bring deep expertise in program launches, talent booking, event production, music programming, and product marketing. My strengths also include contract negotiation, team leadership, and cross-functional collaboration—enabling me to deliver high-impact, end-to-end experiences.I’m well-versed in digital content strategy, paid media, social marketing, brand integration, and performance analytics. My ability to translate insights into action allows me to optimize campaigns for measurable impact.At Meta, I’ve led strategic artist partnerships and identified innovative ways for talent to leverage platform technologies—from exclusive content and branded campaigns to product rollouts and performance moments. I’ve played a key role in executing successful album releases and fan engagement initiatives for artists across Instagram, Facebook and the Meta field of apps.

Experience

1. Mentor

   Femme It Forward

   Feb 2021 — Present · Los Angeles, CA, US

   Excited to be a mentor with Next Gem Femme (NGF), a groundbreaking program dedicated to empowering young women of color in their career journeys. Through one-year partnerships, we\'re fostering meaningful connections and driving impactful change in music, media, entertainment, and technology industries.

Education

• West Virginia University

  B.A. in Mass Communication, Mass Communications

• McKinsey Academy

  Management Accelerator Program, Management

  2020 — 2021