Nicole Barker
Loyalty Professional and Analytics Aficionado
- Role
- Loyalty Marketing Manager at Lark
- Location
- Winter Park, CO, US
- LinkedIn followers
- 500 followers
About Nicole Barker
Tenacious Loyalty Marketer and Analytics Aficionado with 15+ years experience driving…
Experience
Loyalty Marketing Manager
Feb 2023 — Present · Winter Park, CO, US
Develop and execute email and SMS campaigns for 68+ boutique hotel properties, increasing member enrollment by 87% in two years.• Implement new sales and marketing tools to personalize marketing campaigns and deploy offers, improving customer engagement and sales growth.• Collaborate with vendors to integrate new tools and technologies, enhancing the overall marketing strategy and customer experience.
Education
Bellevue High School
H.S., High School/Secondary Diplomas and Certificates
1987 — 1991
Pepperdine Graziadio Business School
MBA, Marketing
1998 — 2000
Claremont McKenna College
BA, Government/Foreign Affairs
1991 — 1995
Skills
- Direct Marketing
- Analytics
- Product Management
- Loyalty Programs
- Copywriting
- Multi-Channel Marketing
- Social Media
- Customer Service
- Investor Relations
- Branding & Identity
- Marketing Strategy
- Social Media Marketing
- Integrated Marketing
- Marketing Management
- Segmentation
- Loyalty Marketing
- Marketing
- Direct Mail
- Email Marketing
- Database Marketing
- Online Marketing
- Online Advertising
- Mobile Marketing
- Customer Acquisition
- Market Analysis
- Casino
- Campaign Management
- Relationship Marketing
- Management
- Casino Management
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