Nicole Hanni

About Nicole Hanni

Senior business and strategy leader with 25+ years of experience driving growth, optimizing large-scale investments, and leading cross-functional teams across multi-market organizations. Known for aligning strategy, analytics, and execution to deliver measurable business outcomes in complex, fast-moving environments.I have overseen enterprise-level budgets exceeding $100M annually, led high-performing teams across dozens of markets, and partnered closely with executive leadership to improve performance, efficiency, and long-term scalability. My background spans strategic planning, financial oversight, performance analytics, vendor and partner management, and organizational leadership.Throughout my career, I’ve worked across retail, healthcare, financial services, franchised organizations, and multi-location operations—translating data into clear insights, identifying risk and opportunity, and driving disciplined execution. I’m particularly effective in roles that require balancing strategy with operational realities, building alignment across stakeholders, and turning complex information into actionable decisions.I bring a collaborative leadership style, a strong bias toward accountability and results, and a proven ability to lead teams through change while maintaining focus on growth and performance. I’m most energized by roles where strategy, people, and execution intersect—and where thoughtful leadership can make a meaningful impact.

Experience

1. Sr Director of Media Strategy

   Ashley Global Retail

   Jan 2018 — Present · Memphis, TN, US

   Lead integrated media strategy, planning, and buying across all channels for 63 U.S. markets• Manage and optimize an annual media investment exceeding $100M• Direct, mentor, and scale a high-performing media strategy and buying team• Oversee weekly market performance reviews and cross-functional triage initiatives• Drive media mix modeling and data-informed investment decisions to maximize ROI• Partner with executive leadership to align media strategy with enterprise growth goals• Recognized as a key contributor to building and sustaining a strong, collaborative work culture

Education

• Murray State University

  BS, Advertising

  1996 — 1999

Skills

• Strata
• Media Planning
• Radio Advertising
• Creative Briefs
• Mri
• Television
• Creative Direction
• Traditional Media
• Direct Mail
• Online Advertising
• Advertising Sales
• Interactive Marketing
• Sem
• Scarborough Research
• Kantar
• Arbitron
• Smartplus
• Mobile Advertising
• Ad Networks
• Outdoor Advertising
• Brand Awareness
• Social Media Marketing
• Claritas
• Digital Media
• Srds
• Media Strategy
• Comscore
• Advertising
• Sponsorship
• Mediaplex
• New Media
• Neilson
• Sqad
• Media Buying
• Online Marketing
• Microsoft Excel