Nicole Gregory

Founder and CEO @Urban You | Medical Aesthetics and Wellness

Grand Rapids, MI, US

Leadership focuses on long-term growth, operational efficiency, and strategic market positioning.Leading Urban You, I’ve combined my passion for beauty, wellness, and innovation to create a disruptive brand in the medical aesthetics space. Urban You’s unique blend of high-quality services, cutting-edge treatments, and a focus on customer experience has positioned us for sustainable growth and market leadership.Key Focus Areas:Strategic Business Scaling: Successfully leading businesses from startup through growth to exit, focusing on operational efficiency and profitability.Private Equity Leadership: Expertise in working with PE firms to structure deals, drive ROI, and scale high-value businesses.Innovative Consumer Offerings: Pioneering the Urban You Experience—highly personalized wellness and beauty services that inspire confidence and a sense of connection.Urban You’s Commitment:Beauty starts from the inside out. Our goal is to help our customers feel curious, confident, carefree, and connected, with a focus on wellness, injectables, and medical-grade products and services. We offer a premium customer experience, using only the highest quality products and staying at the forefront of industry trends. With an eye on innovation and customer satisfaction, Urban You is well-positioned for continued expansion and success in the beauty and wellness market.

Northern Michigan University

BS, Marketing

UCLA Anderson School of Management

Master of Business Administration (M.B.A.), Entrepreneurial