Nicole Fencel
Director - Premium Subscriptions | Subscriptions & Partnerships Leader | Specialist in Streaming Economics & Global Market Expansion | Driving Multi-Million Subscriber Growth & Platform Lifetime Value
- Role
- Director - Premium Subscriptions at Roku
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Director - Premium Subscriptions
Jan 2023 — Present · Santa Monica, CA, US
As a nine-year veteran and strategic leader at Roku, I have architected the evolution of our Premium Subscriptions business from its early stages into a global digital ecosystem. I specialize in being the \"connective tissue\" between product vision and commercial execution, driving multi-year roadmaps that scale subscriber growth and platform monetization for the world’s leading streaming partners. By focusing on high-stakes ecosystem strategy and organizational scaling, I’ve successfully led cross-functional teams through Roku’s transition into a mature, high-growth public entity, consistently delivering mission-critical outcomes in ARPU optimization, international market entry, and long-term retention frameworks.
Education
NYU Stern School of Business
Bachelor of Science (B.S.), Economics
2006 — 2010
Skills
- Strategy
- Financial Modeling
- Corporate Finance
- Project Management
- Business Development
- Bloomberg
- Strategic Planning
- Financial Analysis
- Leadership
- Microsoft Excel
- Cross-Functional Team Leadership
- Data Analysis
- Analysis
- Bloomberg Terminal
- Presentation Development
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