Nicole Emmerich
Product Marketing Manager at HubSpot
- Role
- Product Marketing Manager Customer Tools at HubSpot
- Location
- Roseville, CA, US
- LinkedIn followers
- 500 followers
About Nicole Emmerich
Product Marketing Manager functioning as Product Manager for HubSpot\'s customer proof tools. I build and optimize calculators, assessments, and AI-powered solutions that help prospects understand HubSpot\'s value, support customer success teams, and improve internal rep efficiency.I develop and execute strategic product vision for our tool portfolio, identifying high-impact iterative improvements that align with broader company objectives and strategic roadmaps. I collaborate with sales, CS, and enablement teams to optimize tool performance, determining whether enhancements should come through product development or improved enablement strategies.
Experience
Product Marketing Manager Customer Tools
Mar 2024 — Present
Product Marketing Manager serving as Product Manager for HubSpot\'s strategic customer proof tool portfolio: ROI Calculators, TCO Calculator, Growth Grader, and ProofGPT (internal AI-powered Slackbot). Drive product strategy for tools that help prospects and customers understand HubSpot\'s value while aligning with broader go-to-market goalsStrategic Portfolio Leadership-Drive strategic impact assessment, continuously evaluating tool portfolio against shifting business priorities and competitive landscape to ensure maximum ROI on development investments-Develop and execute strategic product vision for tool portfolio, identifying high-impact iterative improvements and roadmap priorities that align with company goals and prevent internal competition-Leverage unique PMM/PM dual perspective to combine marketing insights and market trends with technical product planning to inform tool strategy and development prioritiesCross-Functional Influence & Execution-Collaborate closely with product, sales, CS, partner marketing, and enablement teams to diagnose tool problems, identify usage gaps, and develop solutions through product enhancements and enablement resources-Partner closely with development teams to balance product vision with technical feasibility, ensuring optimal implementation paths that deliver measurable business impact-Analyze how people use the tools, gather customer feedback, and review performance data to decide what features to build, improve, or testRevenue & Market Impact-Develop training programs and resources that drive tool adoption, increase MRR, and address internal pain points for sales and CS teams-Create launch strategies and messaging that help sales and CS teams understand and adopt new tool features, focusing on real workflow improvements rather than just technical specs-Collaborate with partner marketing to identify integration opportunities that strengthen how these tools fit into HubSpot\'s broader sales offering
Education
University of Nevada, Reno
Bachelor's degree, Journalism/ Strategic Communications
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