Nicole Durham
Marketing Leader | Upstream Oil & Gas | Growth Strategy | Brand Leadership | Digital Campaigns | HubSpot | Event Marketing | MQL Growth | B2B Energy Tech | SaaS | Strategic Storytelling
- Role
- Head of Marketing & Events at Enertia Software
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Nicole Durham
I’m a strategic marketing leader with 10+ years in the upstream oil & gas space, known for building high-impact campaigns, aligning marketing to revenue, and leading with data and clarity. At Enertia Software, I’ve driven 124% MQL growth, implemented HubSpot, and led major brand transformations across digital, print, and events. I love collaborating across teams to bring complex offerings to market, and I’m always looking for ways to elevate storytelling, efficiency, and measurable results.
Experience
Head of Marketing & Events
Jan 2013 — Present · Houston, TX, US
Strategic Marketing Leader | Upstream Oil & Gas | Brand Growth | Digital TransformationWith over a decade of experience in the upstream oil & gas industry, I bring a deep understanding of niche markets, complex buyer behavior, and the technical nuances that drive strategic marketing. As Director of Marketing at Enertia Software, I’ve led transformative brand and campaign initiatives that increased marketing-qualified leads by 124%, strengthened executive client relationships, and aligned marketing efforts with business growth objectives.I’ve built and managed strategic partnerships, directed enterprise-wide rebranding efforts, and overseen multi-channel campaigns across digital, print, and live events. My work spans everything from product launches and website design to CRM integration (HubSpot, Salesforce) and analytics-driven decision-making.I thrive in cross-functional environments, collaborating with sales, product, executive teams, and external vendors and agencies to build marketing engines that generate pipeline and brand equity. I’ve managed significant budgets, led conference strategy for 500+ attendees, and built marketing teams from the ground up.Whether it’s elevating a brand’s presence, optimizing budget impact, or building high-performing teams, I approach every initiative with strategic vision and operational excellence, ready to scale growth in a competitive, analytic data-informed, and people-driven way.
Education
University of Phoenix
BSB/MKT, Marketing
El Paso Community College
Associates, Marketing
1994 — 1996
Skills
- Management
- Sales
- Advertising
- Strategic Partnerships
- Product Marketing
- Online Advertising
- Business Planning
- Sales Management
- Product Management
- Entrepreneurship
- Corporate Branding
- New Business Development
- Brand Development
- Corporate Communications
- Marketing Research
- Publishing
- Event Planning
- Strategic Negotiations
- SEO
- Competitive Analysis
- Start-Ups
- Market Research
- Social Media Marketing
- Leadership
- Integrated Marketing
- Salesforce.com
- Strategic Planning
- Public Relations
- Internal Communications
- Market Planning
- Lead Generation
- Brand Management
- Business Strategy
- Marketing Strategy
- Marketing
- B2b
- Relationship Management
- Direct Marketing
- Online Marketing
- Negotiation
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