Nicole Hamilton
National Sales & Marketing Leader | Champion of Purpose-Driven Brands | Builder of Scalable Growth for DTC, Retail & Global Channels | Toy & Lifestyle Industry Expert
- Role
- National Sales and Marketing Director at Plantoys
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Nicole Hamilton
I’m a mission-driven sales and marketing executive with 15+ years of experience scaling purpose-led consumer brands across global markets. From sustainable toys to biotech education, my career has been rooted in one thing: building brands that make the world better - for kids, families, and the planet.I’ve launched award-winning campaigns, rebuilt P & Ls, expanded into international markets, pioneered QR showroom strategies, and built retail programs that deliver both heart and ROI. With a unique blend of strategic insight and get-it-done execution, I’m as comfortable in a boardroom as I am on the floor of a preschool understanding how real families interact with our products.Beyond PlanToys, I\'m also produce and lead marketing for NPR’s Tech Nation and BioTech Nation, where I helop bring forward stories at the intersection of science, innovation, and humanity.
Experience
National Sales and Marketing Director
Sep 2024 — Present · Portland, OR, US
At PlanToys, I lead the North American sales and marketing organization, helping redefine how a purpose-driven legacy brand shows up in a modern retail and digital landscape. My focus is on building a strong foundation in specialty retail while accelerating growth in DTC, e-commerce, grocery, and emerging mass channels. I develop long-range strategies that tie brand purpose to channel profitability, and I work cross-functionally to bring clarity, structure, and momentum to our operational, marketing, and sales efforts. From strategic partnerships to go-to-market planning, my role is to drive smart, scalable, values-aligned growth.
Education
University of San Francisco School of Management
MBA, Marketing & Biotechnology
2008 — 2011
California State University - East Bay
Bachelor of Science - BS, Biology/Biological Sciences, General
2003 — 2005
Skills
- Product Management
- Strategy
- Marketing Research
- Life Sciences
- Web Analytics
- Radio Production
- Market Analysis
- Strategic Partnerships
- Biotechnology
- Research
- Media Communications
- Analytics
- Public Relations
- Business Strategy
- Market Research
- Marketing
- Cross-Functional Team Leadership
- Management
- Competitive Intelligence
- Marketing Strategy
- Social Media Marketing
- Product Development
- Analysis
- Microbiology
- Leadership
- Business Development
- Data Analysis
- Radio Producing
- Product Launch
- Pharmaceutical Industry
- Entrepreneurship
- Project Management
- Product Marketing
- Competitive Analysis
- Start-Ups
- Lifesciences
- Marketing Communications
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