Nikki Nicole Crenshaw
Associate Principal User Researcher @Blizzard Entertainment
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WORK HISTORY
Associate Principal User Researcher @Blizzard Entertainment
Irvine, CA, US
٠ Identify and address strategic research questions for the Warcraft franchise in collaboration with franchise leadership. Topics include holistic gameplay experiences, player acquisition & retention, content approachability, and product direction for unreleased & live titles.٠ Leverage research insights to inform development pipelines, design philosophies, and game-wide initiatives in collaboration with game team leadership across Warcraft titles.٠ Conduct end-to-end research utilizing qualitative and quantitative methods, from requirements gathering to study design/execution to results dissemination, and provide actionable, data-informed insights for game developers and game team leadership.٠ Provide mentorship and research craft support for other Warcraft researchers, including creating documentation to standardize research processes, providing peer feedback throughout studies, reviewing research deliverables, and establishing best practices for research excellence across the Warcraft franchise.٠ Manage accessibility audits for CVAA and photosensitivity across Blizzard games in collaboration with Microsoft and continued support of company-wide accessibility initiatives across game and product teams.20••••24: Culture Strike Team Committee Member2021-Present: Way2Play Hero
EDUCATION
UC Irvine
Doctor of Philosophy (PhD), Informatics
University of California, Santa Cruz
Bachelor of Arts (BA), Psychology
SKILLS
ABOUT NIKKI NICOLE CRENSHAW
Nikki Crenshaw is an Associate Principal User Researcher focused on providing strategic and actionable insights. She has experience conducting end-to-end research on everything from individual features to holistic game experiences and synthesizing complex research problems into digestible findings. For Nikki, data-informed insights are crucial for keeping the player experience at the center of game development. She excels at welcoming her stakeholders into the world of research - taking them on a journey to help them better understand their players’ attitudes and behaviors. Nikki is looking to utilize her experiences driving company-wide research and accessibility initiatives to further cement Blizzard Entertainment as an industry leader in games user research.Outside of her career, she is an avid gamer (current gaming pursuits: Dragon Quest XII Reimagined; Monster Hunter Stories 3; World of Warcraft [Tauren Druid - Guardian; Night Elf Demon Hunter - Vengeance]), loving cat mom, tea aficionado, and adventurous foodie, and photo-journaler.
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