Nicole Smith
Marketing at GitLab | Customer Marketing & Advocacy Programs | MMC
- Role
- Director, Product Marketing Customer Advocacy at GitLab
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Nicole Smith
Nicole is currently a product marketing and customer advocacy leader at GitLab. Her team is dedicated to forging evergreen co-marketing relationships with top advocates and enterprise brands that fuel an integrated strategy aligned to pipeline-driving initiatives, threading the customer voice into all GTM motions. She previously led the customer marketing team at MURAL driving strategic integrated campaigns and programs across the customer lifecycle from onboarding, retention, expansion, community, and advocacy. Prior to MURAL, Nicole was a product marketer at Salesforce, most notably leading the Pardot experience at Dreamforce, bringing SPCA International\'s Salesforce story to life through the #PawdotPuppies nonprofit activation, creating and managing the Marketing Champions community advocacy program, as well as managing customer marketing, events, partner marketing, and social media throughout her tenure. Shortly after completing her master’s degree in integrated marketing at the University of South Carolina, Nicole won ChooseATL\'s Ultimate Job Interview Contest, paving her way into the tech community. Nicole is from Myrtle Beach, SC and currently lives in Charlotte, NC.
Experience
Director, Product Marketing Customer Advocacy
Jul 2022 — Present
Education
University of South Carolina
Bachelor's Degree
2011 — 2015
University of South Carolina
Master’s Degree
2015 — 2016
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