Nicole Chan Loeb

About Nicole Chan Loeb

Nicole Loeb is a commercial photographer and director known for creating imagery that feels human, polished, and grounded in real moments. Through her photography brand, she works with companies, brands, and organizations to produce compelling visual stories that capture people, culture, and the environments where work happens.She is the CEO of Brightside Media, a Boston-based corporate photo and video production company specializing in conference coverage, corporate headshots, and brand storytelling. Her team partners with businesses to create high-quality visual content that elevates their brand and communicates clearly with clients, investors, and employees.Nicole is also the creative director of Trapology Boston and The Inkwell, immersive entertainment experiences that blend storytelling, design, and interactive environments. In these roles, she helps shape the narrative, visual identity, and guest experience behind each concept.Across photography, film, and immersive entertainment, Nicole’s work focuses on one core idea: creating experiences and imagery that feel authentic, memorable, and deeply human.

Experience

1. Commercial Photographer and Director

   Nicole Loeb

   Jan 2011 — Present · Boston, MA, US

   I am a photographer and director creating advertising, editorial, and lifestyle imagery for magazines, hospitality, and consumer brands. I specialize in authentic, human, moment-based visuals that feel polished and natural. My work tells compelling stories about people, products, and the places where they come together.

Education

• Bentley University

  Finance, Information Technology, Accounting and Finance