Nicole Cappello
Director, Photo Publicity @National Geographic
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WORK HISTORY
Director, Photo Publicity @National Geographic
Washington, DC, US
Lead a team of photo publicists and editors supporting all photography needs including research, photographer contracts, asset collection and distribution for all global National Geographic Channels in 172 countries and 43 languages.• Oversee creative direction and PR strategy of photo assets for global promotion of National Geographic magazine, books and television programming.• Oversee DAM strategy and development for television assets.• Develop and execute shoots for unique photo galleries to deliver to press.• Hire and direct photographers and editors at PR events, screenings and premieres.• Execute red carpet arrivals for photographers.• Manage celebrity photo approvals.• Oversee annual photo budget.
EDUCATION
University of Florida
BA
SKILLS
ABOUT NICOLE CAPPELLO
Dependable, well-organized, principled creative and strategic leader focused on driving teams to excellence.• Creative veteran focused on photo publicity and maintaining a strong brand in a global platform. • Expert in Digital Asset Management System (DAMS) implementation, maintenance and best practices.• Adept at leveraging strategic partnerships.• Proven track record implementing technology solutions to create efficiencies and improve workflow.• Seasoned photo editor.
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