Nicole Lacasse
Sr. Manager, Brand + Customer REDI at REI Co-op
- Role
- Sr Manager, Brand Customer Redi (Racial Equity, Diversity Inclusion) at REI
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Nicole Lacasse
A strategic, systems-minded leader, I’ve spent the last two decades helping purpose-driven brands grow in relevance, resonance, and reach.A believer that great marketing starts with understanding people, I specialize in creatively translating cultural insights, audience behavior, and business priorities into bold, customer-centered strategies that accelerate business outcomes and create shared value for society. I build high impact teams empowered to do the same; as a leader, I\'m known for asking smart questions, spotting patterns others miss, and aligning teams around a shared vision.Outside of work, you can find me exploring the PNW (on the trail, water, or slopes) with my 10 year old, cooking elaborate meals, indulging in long weekend runs or diving into the stack of great reads on my nightstand.Let’s connect if you’re inspired by the possibility of designing better experiences for more people, or just want to chat about your favorite podcast, most memorable meal, or go-to plan for type 2 fun.
Experience
Sr Manager, Brand Customer Redi (Racial Equity, Diversity Inclusion)
Jan 2024 — Present · Seattle, WA, US
Lead multicultural marketing center of expertise powering REI’s efforts to deliver more relevant and inclusive brand experiences, products and marketing that reflect what customers care about.**Led x-div partnership to deliver industry-first inclusive product collections that outperformed targets and earned REI accolades as one of Fast Company\'s most innovative apparel brands for 2025
Education
Cornell University
Bachelor’s Degree, Studio Arts, French
Skills
- Photoshop
- Brand Management
- Marketing Strategy
- Nonprofit Organizations
- Social Media
- Marketing Communications
- Illustrator
- Project Planning
- Management
- Proposal Leadership
- Corporate Citizenship
- Leadership
- Nonprofits
- Proposal Writing
- Social Networking
- Research
- Corporate Social Responsibility
- Marketing
- Advertising
- Creative Direction
- Copywriting
- Strategic Planning
- Program Management
- Rfi
- Project Management
- Adobe Creative Suite
- Designing Marketing Collateral
- Management Consulting
- Strategic Corporate Philanthropy
- Corporate Communications
- Community Outreach
- Public Relations
- Social Media Marketing
- Rfp
- Presentation Development
- Graphic Design
- Business Development
- Strategy
- Digital Marketing
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