Nicole Brann
Manager, Merchandising & Brand Strategy @The Walt Disney Company
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WORK HISTORY
Manager, Merchandising & Brand Strategy @The Walt Disney Company
Orlando, FL, US
Brand Merchandising Manager, Softlines Youth Apparel Responsible for $135M dollar business and directs global strategic brand management for the Walt Disney Mickey & Classic characters Brand for all youth apparel. Leads cross-functional collaborative teams aligned with reorganization, resulting in a single global product creation team. Works to design products, adjust retail and quality, determine foreign or local sourcing, and makes data-driven distribution decisions. Communicates and collaborates with key commercialization partners and builds compelling narratives to drive brand vision and sales growth. Manages a team of assistant coordinators and a brand merchandising assistant, providing expert level training and development, to successfully execute job functions. Increased sustainability through carbon footprint mitigation, decreased packaging amounts, and use of ecofriendly packaging and clothing fabrics. Grew business through product and market data analysis, elimination of underperforming products and increased focus on mid-to higher performing products. Streamlined and rationalized SKU count. Synthesizes product needs across all global channels to deliver a single brief that meets business objectives. Partners with internal and external global associates to develop and drive execution against franchise and product strategies.
EDUCATION
Florida Southern College
Bachelor of Science, Business Administration
SKILLS
ABOUT NICOLE BRANN
Driven, innovative and resilient leader with extensive experience leading key segments and high-performance teams to drive exceptional business growth. A consumerist that relentlessly monitors the global competitive landscape to capture business growth opportunities and elevate brands to delight customers. Relationship development champion, building effective and productive working relationships with key internal & external stakeholders at all levels of the organization. A strategic business partner to senior leadership with a proven track record of leveraging business data, metrics, and external market insights to influence and guide decision making in collaboration with other functions and company leadership. Thought partner who proactively anticipates business cycle and effectively communicates written and verbal recommendations. Demonstrated respect for and knowledge of protecting IP, brand and history.
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