Nicole Brandon
Experienced Marketing Professional | Driving Growth and Engagement | Proven Track Record of Delivering Results in Marketing, IT, Creative, and HR Admin Sectors”
- Role
- Marketing Systems Lead at Public Strategies
- Location
- Edmond, OK, US
- LinkedIn followers
- 500 followers
About Nicole Brandon
I always embrace an enthusiasm for engaging with Employees and a passion for recognizing…
Experience
Marketing Systems Lead
Sep 2024 — Present · Oklahoma City, OK, US
Lead the optimization of marketing operations, systems, and data strategies to drive efficient, cross-functional collaboration and align campaigns with business goals.Key Responsibilities-Collaborate with cross-functional teams to align marketing with content, programs, and customer service-Develop and manage MS Dynamics 365 Marketing Module and list segmentation for improved engagement-Conduct market research and competitive analysis to inform strategy-Coordinate with vendors and service providers to optimize marketing tech usage-Oversee and streamline marketing automation and workflows-Create and manage data dashboards and reporting tools-Analyze marketing data to identify trends and opportunities-Track and report on campaign performance across all programs-Implement and manage Digital Asset Management (DAM) best practices-Collaborate with creative teams to optimize asset metadata and workflows-Support marketing operations strategy to improve cross-departmental communication-Set up and manage tasks in project management systems (e.g, Jira)-Monitor marketing KPIs and identify areas for workflow improvement-Manage the marketing technology stack to ensure seamless campaign execution-Ensure high-quality system and process integration
Education
University of Central Oklahoma
Bachelor's degree
2016 — 2020
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